THREAD LIGHTLY

DAZED- Winter 2014 // Photography - Gregory Harris // Make-up - Yamin

“I think the most fun, unexpected aspect of beauty is that it doesn’t always have to be about making the girl look as beautiful as she can – it can be about creating something interesting or different,” - Yamin

Make-up artist, Yamin, landed his first job in the industry for DAZED magazines October 2010 cover, since then, the beauty renegade has worked for the likes of Balmain, Dior and currently holds the role as Maybelline's global make-up artist. New to his work, I was extremely fascinated when I stumbled across his new Winter 14, beauty campaign. Surrounded by an industry that promotes 'beauty' as an idea of perfection, this shoot takes a completely different approach and turns beauty into something quite alienesque and unfamiliar; using thread to contour pinnacle points of the face he has successfully managed to change our perception of this models stereotypical beauty. 

becky x