Brand Identity
In-store experience & Advertising
Online Experience
Across each brand I investigated as part of my colour trend research, I found I was instantly drawn to Balmain, whether that be for their slick and refreshing colour palette or their structured garment shapes. As my pallet 'marsala meets aluminium' focusses on a traditional autumnal colour palette rejuvenated with modern shades of midnight blue, sharp grey and zingy lemon, I felt Balmain was the perfect example of my target brand.
My first mood board is all about the brand identity, I wanted to incorporate both colours from my palette shown alongside their garments, campaigns and shows. After experimenting with a hands on approach to mood boards shown in the post below, I decided to take what I learnt and apply it digitally. As the grid technique was probably my favourite I used the crop tool on photoshop to select certain sections of a particular image, whether that be small embellishments on the products or close ups from the shows I felt represented the identity of the brand.
When creating mood boards for in-store and online experience I gathered my research second hand from the website and from the internet, the online experience focussed mostly on campaigns and typography found on the website. For example when items are placed in the basket and the brand name shown on each web page, I found the slick and simple design flowed all the way through to the web page design from the initial garments and in-store interiors.
becky x
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