With my first FCP module titled 'visual awareness', one of the areas we have looked at in great detail is visual merchandising and brand advertising, whether that be in-store interiors, online campaigns or live shows, as the majority of the day in London was self directed, me and the girls decided to venture towards Bond Street to see the newly placed Christmas shop fronts.
When you live in student accommodation the home comforts are just not there, I've found I have been extremely lacking in the Christmas spirit, after all, the paper cut-out snowflakes just don't do the job like the smell of your mum making a home made Christmas cake however the synonymous Selfridges window displays definitely gave me the festive feel!
6000 metres of fairy lights and more than 190,000 baubles later, Selfridges unveiled their story telling themed festive display and seeing it in person sent me right back to my childhood. Each classic story in all of the 23 windows depicted a modern day twist, for example, 'The Ugly Duckling' display is arranged with the focal point being a central mannequin who is sat within a rainbow nest and wears a bespoke feather dress from the SS15 AF Vandervorst which is everything other that ugly!
As I'm a northern girl, getting the chance to go to London (FREE!! may I add) is an opportunity I couldn't miss, as its not on my door step like most of the people I go to university with, I found I still felt the buzz and excitement of seeing the classic big red bus and tube stations just as I did when I went as a child with my family. There is something about the city that draws me in, I can't decide whether its the constant rush or the diversity within the popularity.
At one point in the day I found myself standing on the tube next to a European women, listening to her playing the ukulele and singing along entertaining all passengers and it wasn't until I was travelling home reminiscing on the days events that it hit me, that is normality in London, weird and wonderful confidence is exuded by all of its inhabitants- and I love it!
becky x
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