As part of our brief, we were asked to create a short film clip for our fragrance.  As our tonic is a new and innovative concept, we wanted to step away from a usual film and decided to create GIF's for each of our campaigns.  We created these using the stills from our photoshoot and edited them using Adobe Premier.  I absolutely loveee how these have turned out!

PHOTOSHOOT IN ACTION

Today we finally had the chance to shoot the campaign for our fragrance brand.  After we have been working at this project for over 7 weeks now we began to see our tonic come to life.  Opting for a quirky creative concept, we were worried whether it would actually work, without us ruining the studio with our powder dye.  Although we were really prepared with all our props, we probably should have done a test shoot. 

We were all so pleased with how the shoot turned out and even though it wasn’t exactly the same as the drawings, we were so impressed with the outcome as we really didn't think it would work like it did. 

We used a fast shutter speed to capture our detailed campaigns in slow motion. While all this was happening, Vanessa took lots of pictures, capturing the moment perfectly.

KICK THE CAFFEINE

After meeting with the graphics students and finally having the visuals done for our brand, we then had to sit down as a group and work on our creative concept.  Mostly focussing on our print and video campaign, we couldn't believe how quickly this part of the project had come around! 

The first idea for our print campaigns was focussed around hydration, we wanted to fill a balloon with water and photograph it popping over the skin, after deliberating this idea we felt it would be more in keeping with a moisturising brand.  

Our finalised idea was based around the key aspects of our brand, the first image will feature a balloon filled with powdered dye and the slogan ‘Release your Rhythm’. The second is coffee beans being smashed by a hammer or weight and the slogan ‘Kick the Caffeine. The final campaign will be a lemon being squeezed by a wrench into the beaker, this embodies the citrus notes and refreshing nature of our tonic, the slogan will be, ‘Zone your Zing.

YOU'RE THE ONE THAT I WANT

A large part of this module, so far, has been focussed on our advert analysis.  This involved us selecting a current fragrance advert an breaking it down using the FCP process: context, the big idea, creative concept and execution. 

I chose the new Chanel No.5 S/S15 campaign, after seeing the short film released on vogue a few weeks ago, I was instantly drawn to the amazing location and casting choices.  Or maybe it was the slow rendition of the Grease the musical’s classic song, ‘You’re the one that I want’.  Either way, I absolutely love how Gisele Bündchen has been captured as the busy mum figure, juggling her role as a mum, workingwoman and loving wife.  Shot by Baz Luhrmann, the whole execution of this advert has been done to absolute perfection!

Taking my design inspiration from independent magazine, Huck.  I am really pleased with the outcome of my analysis, I feel the time I spent on all aspects is reflected through my grade, a high 2:1.  Through my feedback, I know the areas I can improve on in future projects, onwards and upwards from here!