A large part of this module, so far, has been focussed on our advert analysis. This involved us selecting a current fragrance advert an breaking it down using the FCP process: context, the big idea, creative concept and execution.
I chose the new Chanel No.5 S/S15 campaign, after seeing the short film released on vogue a few weeks ago, I was instantly drawn to the amazing location and casting choices. Or maybe it was the slow rendition of the Grease the musical’s classic song, ‘You’re the one that I want’. Either way, I absolutely love how Gisele Bündchen has been captured as the busy mum figure, juggling her role as a mum, workingwoman and loving wife. Shot by Baz Luhrmann, the whole execution of this advert has been done to absolute perfection!
Taking my design inspiration from independent magazine, Huck. I am really pleased with the outcome of my analysis, I feel the time I spent on all aspects is reflected through my grade, a high 2:1. Through my feedback, I know the areas I can improve on in future projects, onwards and upwards from here!
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