KICK THE CAFFEINE

After meeting with the graphics students and finally having the visuals done for our brand, we then had to sit down as a group and work on our creative concept.  Mostly focussing on our print and video campaign, we couldn't believe how quickly this part of the project had come around! 

The first idea for our print campaigns was focussed around hydration, we wanted to fill a balloon with water and photograph it popping over the skin, after deliberating this idea we felt it would be more in keeping with a moisturising brand.  

Our finalised idea was based around the key aspects of our brand, the first image will feature a balloon filled with powdered dye and the slogan ‘Release your Rhythm’. The second is coffee beans being smashed by a hammer or weight and the slogan ‘Kick the Caffeine. The final campaign will be a lemon being squeezed by a wrench into the beaker, this embodies the citrus notes and refreshing nature of our tonic, the slogan will be, ‘Zone your Zing.