MOTION

One of the areas we touched on in last weeks lecture and IT sessions was the use of post production and how it can enhance an initial photograph or campaign, coming from a photography background in which a lot of my work was focussed on architecture or figurative photography, I have been used to relying on a strong location to enhance the quality of my images, Tim's lecture given on post production techniques opened up an area of knowledge for me I hadn't yet had the chance to explore.

This is where my piece 'motion' came about,  initially it was just experimentation and one big mess to start off with as I found I was trying to incorporate too many of the new techniques I had learned. To create this piece I used the stroke tool to form a solid line around the outside of the figure, I then duplicated this layer numerous times and overlapped the shaped to make the image appear as though it was vibrating.   My ideas behind this piece, once I had experimented, was to work on the idea of 'motion' and to create a repetition of linear shapes taken from the outlines of my images to create something that looked almost like a sound wave or motion pathway.  

For a first time attempt at something so bright and colourful, which definitely isn't my comfort zone, I don't think its too shabby! 

becky x

BALMAIN BEAUTY

 Brand Identity

In-store experience & Advertising

Events

Online Experience

Across each brand I investigated as part of my colour trend research, I found I was instantly drawn to Balmain, whether that be for their slick and refreshing colour palette or their structured garment shapes.  As my pallet 'marsala meets aluminium' focusses on a traditional autumnal colour palette rejuvenated with modern shades of midnight blue, sharp grey and zingy lemon, I felt Balmain was the perfect example of my target brand. 

My first mood board is all about the brand identity,  I wanted to incorporate both colours from my palette shown alongside their garments, campaigns and shows.  After experimenting with a hands on approach to mood boards shown in the post below, I decided to take what I learnt and apply it digitally.  As the grid technique was probably my favourite I used the crop tool on photoshop to select certain sections of a particular image, whether that be small embellishments on the products or close ups from the shows I felt represented the identity of the brand. 

When creating mood boards for in-store and online experience I gathered my research second hand from the website and from the internet, the online experience focussed mostly on campaigns and typography found on the website. For example when items are placed in the basket and the brand name shown on each web page, I found the slick and simple design flowed all the way through to the web page design from the initial garments and in-store interiors. 

becky x