Alongside our group fragrance project brief presented to us this semester, another task we were recently given was to produce a fragrance trend booklet. This was an individual task in which we had to use the software InDesign to create our 12 page, A5 booklet. I found this brief to be one of the most exciting ones I have worked on since starting my course at uni as I felt it gave me the freedom to express and further my design skills. Having used InDesign on a very basic level previous to this brief, I found I was learning and discovering new areas of the software the longer I used it.
I focused my trends around 4 areas, props & styling, casting & model, location & place and the shape and silhouette of the fragrance bottle itself. Within these areas I found micro trends that I feel will take over the fragrance industry in 2015, my favourite trend found within the casting and model category was 'The Bearded Man', after researching into campaign imagery from various fragrance and fashion advertisements, I found the rugged 'mountain climber/ biker man' is slowly but surely taking over from the impeccably dressed sophisticated business man.
As part of Thursdays seminar we were asked to bring our trend booklets with us, we were then presented our work to our groups of 8. When presenting our work we gave others an insight into our trend ideas and how we feel they will be used successfully in 2015. Our booklets were then exchanged with another group and we were given the task of critically analysing 3 positive points and 3 areas they could improve. Following on from this we were asked to select our top 3, these were then handed to another group where they were graded and then whittled down further to select the most successful trend booklet.
I received a high 2:1 and my booklet was chosen as part of the top 8! I was so thrilled with how well my work had done in the peer assessment, with one of the main strengths of mine highlighted being my design and layout, something I spent agessss working on! My booklet came second out of my seminar group of around 60 fellow students and I couldn't have been happier!
I found this session to be extremely beneficial as it highlighted the weaknesses in my work and how I can improve, the feedback I received from my peers was extremely constructive and enlightened me about areas of trend research I hadn't thought about when doing my initial research.
I would appreciate any comments anyone has on my work, I'm always looking for places to improve.
becky x
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