After a relaxing 2 weeks off from the world of fashion and 9 am lectures, today was my first day back and i’m so relieved to be back in the swing of things. Never did I ever think I would say how boring it is having nothing to do!
Our first seminar was an interesting one as we were introduced to our new module of work. FASH10106, will this be a good one?
Our first task of the module was to bring in 20 fragrance advertisement tear out sheets, we then sat in our groups and discussed the pro’s and con’s of the most successful campaign of our choice. My group chose Tom Ford’s new campaign staring Cara Delevingne showcasing the fragrance, Black Orchid. We found his ad promoted the brand successfully, with a strong theme of sensuality running throughout whilst still remaining in keeping with the humour and originality of the brand. The purple hues running throughout the print represent luxury and wealthy alongside sexuality, this is then exaggerated through the nude figure, showing off all of her desirable curves.
After finishing the seminar feeling like my knowledge of fragrance advertisements had risen, I then came home and started researching further into the world of Tom Ford.
This is a brand I had rarely picked up on in the past in terms of their fragrances, although after seeing other campaigns i’m baffled as to how I managed to miss them?! Never before have I seen so many naked bodies being used in such a different way, who knew they could never get boring…
The risqué nature alongside the humour and kitsch is present in every single ad and allows each one to remain in keeping with the strong brand identity, I think its safe to say that Mr Ford isn’t shy of controversy!
Happy Monday
becky x
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