After being set the task of creating our own fragrance trend booklet using In-design, I started to gather my research into what I felt the new trends of 2015 will be within the fragrance industry and mainly their campaigns.
The first thing I did was take to Pinterest and look at the most popular campaigns of 2014 and the key elements that run throughout. The first thing I wanted to look at was casting, I found that in nearly all advertisements whether that be for fragrance or apparel, the male casting was following a clear trend.
Men with beards, you know the ones I mean, the outdoorsy looking kind, the ones that look like they should be driving a pick up truck in the day time whilst still being able to pull off that classic cut Armani suit.
I even found a sub trend that sparked from ‘the bearded man’, beards adorned with flowers. Who would have thought it? A facial asset associated with being a stereotypical ‘rugged man’, has now been accessorised with a feminine flare.
I have to say though I am LOVING this new trend in facial hair, with a Mumford and Son’s vibe and hairy biker meets urban outfitters, what’s not to love about these beautiful males? I know I cant fault a man sporting a barnet that i’m all too jealous of!
becky x
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